Oriented Economic Development Plan
HEYER, GRUEL & ASSOCIATES prepared
Transit Oriented Economic Development Plan
for the Hoboken Terminal and Downtown area
was made possible by a Smart Future grant
from the New Jersey Office of Smart Growth.
After much public input and visioning during
the Master Plan process and stakeholder
meetings through this planning effort, the
project serves as an implementation mechanism
and a tool by through which the City, its
residents, property owners, and businesses
can move towards an even better Downtown
Business District and multi-modal transportation
major hub of transportation within the New
York/New Jersey Metropolitan area, the City
of Hoboken is a stone throw away from Manhattan.
The Hoboken Terminal services between 25,000
and 30,000 commuters on a typical weekday
morning. There is a huge amount of potential
that can be effectively tapped in to from
an economic development perspective. With
the help of this Plan and its design implementation
measures, the City can take advantage of
these commuters thus making the Downtown
Business District an even greater success.
goal of this plan was to capture the opportunities
that the Terminal provides, in order to
create strategic links between the Terminal
itself, the downtown retail core; redevelopment
projects; the eastern greenbelt along the
waterfront; and the residential neighborhoods.
The plan will serve the City, property owners
and business owners with an economic development
strategy and design guidelines that integrate
land use with all modes of transportation,
most importantly pedestrian and bicycle
travel. In essence, this plan seeks to implement
the 2004 master Plan by providing a framework
Plan focuses on the following critical components.
An overall business enhancement and physical
condition management plan which is, in effect,
a master plan for achieving the optimum
downtown business mix and an implementation
tool for the City as well as property owners
in planning the use and occupancy of buildings
within the TOD area.
-An assessment of current uses, facades
signage and traffic patterns.
-Strategies for maintenance and facade improvement
so that merchants and property owners can
work synergistically to create an even better
-Recommendations for the highest and best
use based on space, location, demographics,
Use and Circulation:
-Identification of opportunities- for redevelopment
and rehabilitation in the downtown, public
space improvements, and conceptual designs.
-Infill Development - new infill development
that will present new opportunities for
the redevelopment of underutilized sites
-Circulation Plan- how the pedestrian environment
can be enhanced including how best to interface
with the Terminal facility
-Pedestrian Amenities - a strong streetscape
program to create a strong sense of place
as well as supplement interior space for
restaurants and cafes.
-Façade Improvements - a façade
improvement program that introduces sign
-Gateways & Wayfinding - Directing local
employees, residents and visitors.
-Ordinance recommendations- to carry the
City's Plan implementation power